Unami

Umami Analytics is a simple, open-source web analytics tool that offers an alternative to Google Analytics. It provides basic website tracking capabilities with a focus on privacy and user-friendliness.

Key Features of Umami Analytics

• Privacy-focused: Umami does not collect personal information or use cookies, making it GDPR compliant.
• Self-hosted option: Users can host Umami on their own servers, giving them full control over their data.
• Real-time tracking: Provides instant visibility into visitor behavior and trends.
• Simple interface: Offers a clean, intuitive dashboard for easy analysis of website traffic.
• UTM parameter tracking: Allows measurement of marketing campaign effectiveness.

Pros

• Lightweight and doesn't slow down websites
• Open-source and free when self-hosted
• Easy to set up and use, especially for developers

Cons

• Limited support options
• Restricted data retention in the cloud version
• Basic event tracking capabilities compared to more advanced tools

Overview

Umami Analytics is particularly popular among developers due to its simplicity and ease of deployment. However, it may lack some advanced features found in more comprehensive analytics tools, such as detailed goal tracking and advanced segmentation options.

Overall, Umami Analytics offers a straightforward, privacy-respecting alternative for basic website analytics, particularly suitable for those who prioritize simplicity and data ownership over complex analysis capabilities.